I am writing this so that those with greater skill in these matters can add their comments later.
The balance bar should be adjusted so that the front wheels generate a greater braking force than the rears.
This can be adjusted empirically by jacking the car so that all four wheels are off the ground, and exerting a small/moderate force on the brake pedal.
Adjust the balance bar so that it takes appreciably greater force to rotate the front wheels than the rears. This gives a reasonable starting point. Refining the brake balance is then done on the track.
Any lateral imbalance between the wheels on an axle means that you have a problem with your braking system.
The closer the balance bar is to operating at a right angle when under load the better but by its nature it is designed to operate through an angular range.